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For example: If a user clicks on an ad and makes 2 different purchases, Google Ads might record only one order (if the conversion setting is set to “one”), while GA4 will record two orders. Google Analytics 4 tag was not triggered If the GA4 tag does not fire for some reason (for example, an ad blocker or because the user opted out of being tracked in the cookie banner), GA4 will not record or report the user's transaction, however, Google Ads may still count and report the transaction.


Refunds have not been set up in either Google Ads or GA4. can jamaica number data be recorded in both GA4 and Google Ads. If this is not configured, there may be discrepancies between Google Ads and/or GA4. You may be interested in this post about advanced GA4 features Different conversion tracking windows GA4 and Google Ads may have different attribution periods for conversion tracking.


This means that GA4 may record a conversion on a different day than Google Ads. Delay in appearing transactions in GA4 Transactions may take longer to appear in GA4 compared to Google Ads. For example: If a user clicks on an ad and completes a purchase, Google Ads may show the conversion immediately, while GA4 may take up to 72 hours to update it. Data limits in GA4 Data thresholds in GA4 may impact transaction information if the data relates to a small audience or individual users subject to anonymization.